Portfolio

Mesirow

Ampersand led Mesirow’s enterprise rebrand — aligning brand, messaging, and marketing infrastructure to position the firm for accelerated global growth.

Sector: Global financial services
Engagement type: Strategic | Multi-year
Scope: Comprehensive rebrand spanning identity, messaging, digital experience and enterprise collateral — work recognized with Bronze honors for Corporate Image | Visual Identity by the Financial Communications Society.

Website homepage of Mesirow featuring a wooden woven pattern background, with a photo of a wind farm and text about investing in what matters.

Impact

  • Gained organizational consensus on revised go-to-market brand name and mark

  • Unified brand architecture across 16 disparate lines of business

  • Elevated enterprise perception across media channels — 6k -> 22k LinkedIn followers

  • Increased efficiency | decreased risk through scalable marketing technology infrastructure

Mesirow at a glance infographic from 2Q 2020, featuring company history, office locations, employee stats, and core services.
Mesirow 2021 open enrollment flyer with autumn leaves header and sections about medical plans, virtual visits, and family solutions
A corporate document titled 'Mesirow 3(38) Fiduciary Partnership Service' from 4Q2019. It explains Mesirow Fiduciary Solutions, their investment management options, fiduciary responsibilities, and the benefits of their 3(38) partnership service, incl
Page from Mesirow investment banking brochure focusing on aerospace and defense, featuring logos of various companies and an image of jet aircrafts.
Cover page of a report titled 'Food, beverage and agribusiness' by Mesirow from March 2020, featuring a profile photo of Paul Mariani.
Set of corporate branding materials including business cards, letterheads, and a notebook, all featuring the Mesirow logo in blue and white.
A bridge underpass illuminated with blue and purple lights at dusk, with city buildings visible in the background.
Looking up at the glass facade of a modern skyscraper with a clear blue sky and clouds visible through an open square in the center.
Close-up of rippling water reflecting the warm colors of a sunset.
Looking up at the underside of a large, modern suspension bridge with cables extending from the towers to the roadway, set against a cloudy sky.
Close-up of a colorful banknote featuring intricate blue and green line patterns and geometric designs.
Digital data visualization with blue and orange glowing lines and dots on a dark background.
Aerial view of a city block with tall skyscrapers, streets with moving cars, and a small park with a monument.
Close-up of wheat stalks with heads of grain.